Digital Optimization Marketer
Jan 2019 - Presenet
At Refinitiv, I focus on all things Digital Optimization. This includes leading our SEO efforts, running A/B tests and implementing personalized experiences across our digital channels.
September 2018 - Jan 2019
As web marketer for Refinitiv, I worked on the successful launch of refinitiv.com. I supported these efforts through extensive web publishing, content management and performance testing.
August 2017 - August 2018
At Thomson Reuters, I worked as a Digital Specialist within the Financial & Risk division. In my role, I worked on several large-scale digital projects. I coordinated the data layer and tagging implementation across all Thomson Reuters business units. I represented the business during the agile development of an e-commerce website. I created ad extensions for PPC campaigns, optimized URLs for our SEO strategy and closed legacy websites as part of our digital transformation.
Content Marketing and Social Media Intern
June 2017-July 2017
At Healthcare.com, I wrote evergreen web content and blog posts for SEO, boosting site traffic and improving search rankings. I managed our social media accounts, generating a 194% increase in engagement on Facebook.
February 2017 - May 2017
Place Pixel was a New York-based start-up focused on mobile app development. As marketing intern, I conducted market research on the app's usability, reduced our cost-per-acquisition on social media advertisements and rebranded the company's value proposition.
Editorial and Digital Media Intern
June 2016 - September 2016
In my editorial role at the Jewish Week, I published dozens of daily web briefs, blog posts and print news articles for the city's largest Jewish newspaper. I also provided expertise on incorporating digital media into the publication's efforts. This meant producing videos for social media and editing podcasts for multimedia projects.
I also wrote for the Jewish Chronicle in London, read those articles here.
Masters of Arts (MA)
August 2017 - September 2018
I graduated from the University of Chester with distinction and first class degree (4.0 GPA). The coursework provided me a foundational understanding of key business and management concepts with courses such as Managerial Accounting & Finance, Practical Marketing Communication and Managing & Leading People. I focused my dissertation on digital marketing, specifically on implementing web personalization using the Adobe Marketing Cloud.
Bachelor of Arts (BA)
History Major and Digital Studies Certificate (Minor)
August 2013 - December 2016
I graduated from the University of Wisconsin - Madison with distinction in my major and four appearances on the Dean's List. As a History major, I learned about the importance of storytelling, research and writing. In my Digital Studies courses, I gained a basic digital fluency and specialized skills in HTML, CSS and various Adobe tools. Other relevant courses included International Relations, Economics and Journalism.