Resume

Work Experience

 

Digital Optimization Marketer

Jan 2019 - Presenet

At Refinitiv, I focus on all things Digital Optimization. This includes leading our SEO efforts, running A/B tests and implementing personalized experiences across our digital channels. 

Web Marketer

September 2018 - Jan 2019

As web marketer for Refinitiv, I worked on the successful launch of refinitiv.com. I supported these efforts through extensive web publishing, content management and performance testing.  

Digital Specialist

August 2017 - August 2018

At Thomson Reuters, I worked as a Digital Specialist within the Financial & Risk division. In my role, I worked on several large-scale digital projects. I coordinated the data layer and tagging implementation across all Thomson Reuters business units. I represented the business during the agile development of an e-commerce website. I created ad extensions for PPC campaigns, optimized URLs for our SEO strategy and closed legacy websites as part of our digital transformation.

Content Marketing and Social Media Intern

June 2017-July 2017

At Healthcare.com, I wrote evergreen web content and blog posts for SEO, boosting site traffic and improving search rankings. I managed our social media accounts, generating a 194% increase in engagement on Facebook.

Read my posts at Healthcare.com. 

Place Pixel

Marketing Intern

February 2017 - May 2017

Place Pixel was a New York-based start-up focused on mobile app development. As marketing intern, I conducted market research on the app's usability, reduced our cost-per-acquisition on social media advertisements and rebranded the company's value proposition.

Editorial and Digital Media Intern

June 2016 - September 2016

In my editorial role at the Jewish Week, I published dozens of daily web briefs, blog posts and print news articles for the city's largest Jewish newspaper. I also provided expertise on incorporating digital media into the publication's efforts. This meant producing videos for social media and editing podcasts for multimedia projects. 

Read my Jewish Week articles or listen to the podcasts that I produced.

I also wrote for the  Jewish Chronicle in London, read those articles here.

Education

 

Masters of Arts (MA)

Entrepreneurial Management

August 2017 - September 2018

I graduated from the University of Chester with distinction and first class degree (4.0 GPA).  The coursework provided me a foundational understanding of key business and management concepts with courses such as Managerial Accounting & Finance, Practical Marketing Communication and Managing & Leading People. I focused my dissertation on digital marketing, specifically on implementing web personalization using the Adobe Marketing Cloud.

Read the my dissertation presentation on web personalization.

Bachelor of Arts (BA)

History Major and Digital Studies Certificate (Minor)

August 2013 - December 2016

I graduated from the University of Wisconsin - Madison with distinction in my major and four appearances on the Dean's List. As a History major, I learned about the importance of storytelling, research and writing. In my Digital Studies courses, I gained a basic digital fluency and specialized skills in HTML, CSS and various Adobe tools. Other relevant courses included International Relations, Economics and Journalism.

Read more about my experience in the Digital Studies program.

Read an example of my history work.